After 40, style isn’t about trends -
it’s about feeling good in your own skin.
it’s about feeling good in your own skin.
You’ve grown, evolved, and earned the right to dress like the woman you truly are. So why does your wardrobe still feel like it belongs to someone else?
If any of the struggles below sound familiar,
you’re not alone:
you’re not alone:
- Body Confidence and Fit Frustrations
- Are you hiding behind baggy clothes because you feel self-conscious about your body?
- Do you constantly second-guess how you look in an outfit?
- Do you wonder which lengths and silhouettes actually flatter you? Should your dress stop just above the knee - or flow gracefully to mid-calf? Is a fitted shirt or a sheath dress the better option for your shape?
- Do you ever avoid social events because you don’t know what to wear - or don’t feel good in what you own?
- Style Confusion and Shopping Overwhelm
- Do shopping trips leave you frustrated and unsure of what to buy?
- Are you struggling to choose prints and patterns? Polka dots, stripes, paisley - which one brings out your best?
- Are you unsure which hairstyle suits your face and vibe? Would a pixie cut energize your look - or would feathered layers frame you more beautifully?
- Are you torn between dramatic flair, romantic softness, edgy rebellion, and timeless elegance?
- Fear of Expression and Playing Small
- Do you ever feel like your wardrobe reflects who you were - rather than who you are now?
- Do you avoid accessories because you're unsure how to wear them with confidence? Is it time to stop playing safe and start expressing yourself through the details?
- Do you dress to “blend in” rather than to express who you truly are?
- Do you long to express more creativity, elegance, or edge through your wardrobe - but don’t know how to start?
- Do you find yourself dressing in ways that feel “safe” rather than true to your evolving identity?
- Do you wonder if it’s “too late” to reinvent your style - or worry about looking “too young” or “too old”?
- Wardrobe Misalignment
- Does your wardrobe reflect your true style - or is it just a mix of pieces that no longer feel like “you”?
- Do you feel like your closet is full, yet nothing actually works together?
- Are you constantly rotating the same three outfits while the rest just hangs there unworn, because nothing else feels quite right?
- Have life changes - like divorce, a new career, or an empty nest - left you unsure how to dress for this new chapter?
If you’ve ever wished your clothes could simply feel right - and getting dressed could feel less like
a daily struggle and more like a quiet kind of confidence, without all the second-guessing -
you’re not alone.
It's not you. You just haven’t been shown how to make style truly yours.
a daily struggle and more like a quiet kind of confidence, without all the second-guessing -
you’re not alone.
It's not you. You just haven’t been shown how to make style truly yours.
True style is never borrowed - it’s revealed.
At a certain point in life, it’s no longer about chasing fashion trends, following influencers, mimicking street style looks, scrolling Pinterest boards, or measuring yourself against others -
it’s about refinement, authenticity, and ease.
So, ask yourself: Does your wardrobe reflect the essence of who you are…
or has it simply come together out of habit, becoming a collection of pieces you’ve outgrown?
it’s about refinement, authenticity, and ease.
So, ask yourself: Does your wardrobe reflect the essence of who you are…
or has it simply come together out of habit, becoming a collection of pieces you’ve outgrown?
Every style icon started as
an ordinary woman - it’s clarity,
not perfection, that transforms her.
an ordinary woman - it’s clarity,
not perfection, that transforms her.
Style icons... We admire their unique, effortless beauty - their confidence, elegance, and presence. They often seem almost otherworldly. But behind the red carpet and camera flashes, they’re ordinary women - just like us.
And here’s the truth:
While not every woman becomes a style icon, every style icon started as an ordinary woman.
So, what’s their secret? It’s not flawless beauty. It’s not a limitless budget. And it’s definitely not chasing trends. Their secret is clarity - knowing what suits them, what enhances them, and what expresses who they are.
That same clarity lives inside you. Your personal style secret is already encoded in your appearance - in your facial features, body structure, and natural essence.
The “style icon” you admire isn’t someone else... she’s already within you, just waiting to be revealed. Because every woman is beautiful - but it takes the right approach to unlock that beauty, highlight your natural harmony, and let it shine.
Let’s decode your personal style, bring your inner style icon to life, and help your wardrobe finally feel like it fits.
And here’s the truth:
While not every woman becomes a style icon, every style icon started as an ordinary woman.
So, what’s their secret? It’s not flawless beauty. It’s not a limitless budget. And it’s definitely not chasing trends. Their secret is clarity - knowing what suits them, what enhances them, and what expresses who they are.
That same clarity lives inside you. Your personal style secret is already encoded in your appearance - in your facial features, body structure, and natural essence.
The “style icon” you admire isn’t someone else... she’s already within you, just waiting to be revealed. Because every woman is beautiful - but it takes the right approach to unlock that beauty, highlight your natural harmony, and let it shine.
Let’s decode your personal style, bring your inner style icon to life, and help your wardrobe finally feel like it fits.
Imagine this…
Opening your closet and feeling excited - not overwhelmed.
Having a wardrobe that works for you - not against you.
Feeling at home in your style.
Opening your closet and feeling excited - not overwhelmed.
Having a wardrobe that works for you - not against you.
Feeling at home in your style.
Picture yourself…
-
Dressing to flatter the body you have now - with confidence and ease... - Choosing styles, silhouettes, and garment lengths that complement your shape and create balance and grace...
- Highlighting your favorite features while softly drawing attention away from areas you feel less confident about...
- Creating harmony between your face, hairstyle, makeup, and clothing - for an appearance that feels fresh, flattering, and authentically you...
- Wearing clothes that fit beautifully and feel like they were made for you - proportioned to your frame and polished from head to toe...
- Putting together cohesive outfits that reflect your mood, your personality, and your lifestyle - without the stress or mismatch...
- Selecting jewelry, eyewear, hats, belts, watches, shoes, handbags, prints, necklines, collars, and details in just the right sizes and designs to create visual harmony...
- Enhancing your natural beauty with hairstyles, makeup techniques, and outfit details that soften, brighten, or bring out your best features...
- Using style as a tool to express who you are or shape the impression you want to make - whether that’s bold, creative, elegant, professional, or playful...
- Being prepared for every part of your life, with outfit options that help you look and feel your best at work, out socially, or during quiet everyday moments...
This kind of transformation doesn’t happen through chance - or from another shopping haul. It starts with understanding the unique design of you.
If you’ve ever felt that your wardrobe doesn’t quite reflect the woman you’ve become - or stood in front of your closet hoping style would finally make sense and flatter you - then it may be time for a more refined, intentional approach.
Because personal style shouldn’t be a guessing game. It should be your most powerful tool for effortless beauty and self-expression. It’s time to let personal style become your ally, not your obstacle.
Introducing The Authentic Beauty Code™ Method: a refined and intelligent framework designed to help you discover your Personal Style Code™ - a visual blueprint rooted in your unique facial features, body structure, and overall aesthetic rhythm and visual harmony - what we call your natural design.
Grounded in the timeless principles of art, design, and self-similarity in nature, this method offers an elevated, thoughtful approach to personal style - not as something to imitate, but something to reveal.
It’s about uncovering what already exists within you - your natural lines, your coloring, your visual presence - and learning how to work with them, not against them.
You may have heard of the David Kibbe classification and its 13 image identities. While insightful, it doesn’t fully capture the wide range of facial and body features women possess.
That’s why the Authentic Beauty Code™ Method is a more nuanced, advanced system that reveals your Personal Style Code™ by expanding five core style families (Dramatic, Natural, Classic, Gamine, and Romantic) into 82 distinct Personal Style Identities.
It’s about uncovering what already exists within you - your natural lines, your coloring, your visual presence - and learning how to work with them, not against them.
You may have heard of the David Kibbe classification and its 13 image identities. While insightful, it doesn’t fully capture the wide range of facial and body features women possess.
That’s why the Authentic Beauty Code™ Method is a more nuanced, advanced system that reveals your Personal Style Code™ by expanding five core style families (Dramatic, Natural, Classic, Gamine, and Romantic) into 82 distinct Personal Style Identities.
Each identity is based on the specific combination of dominant lines in your face and body - offering far greater accuracy and refinement.
Instead of placing you into an average “image type,” this method helps you uncover a Personal Style Code™ tailored to YOU - so the guidance you receive isn’t generic. It’s grounded in who you truly are.
And that opens up a new world of authenticity, elegance, and self-expression. Because there is no universal “perfect” mold. But there is a best version of you - and this journey is how you find her.
Every woman carries a unique Personal Style Code™, and discovering yours is a path of self-exploration and empowerment. It gives you the tools to express yourself with clarity, make intentional choices about how you dress, and finally build a wardrobe that truly feels like you.
Instead of placing you into an average “image type,” this method helps you uncover a Personal Style Code™ tailored to YOU - so the guidance you receive isn’t generic. It’s grounded in who you truly are.
And that opens up a new world of authenticity, elegance, and self-expression. Because there is no universal “perfect” mold. But there is a best version of you - and this journey is how you find her.
Every woman carries a unique Personal Style Code™, and discovering yours is a path of self-exploration and empowerment. It gives you the tools to express yourself with clarity, make intentional choices about how you dress, and finally build a wardrobe that truly feels like you.
Before and After Examples
When your style clicks - it just feels right.
Discovering your Personal Color Code™ is a deeply personalized experience.
One that invites you to see yourself through a new lens.
To reconnect with what makes you visually distinct.
To refine your wardrobe with intention and integrity.
There’s no need to fit in when you were made to stand out - gracefully, authentically, and
in full alignment with who you are.
This experience is for the woman who:
- Values clarity and sophistication over noise and trend-chasing
- Has outgrown generic style advice and is ready for something deeper, more tailored, and lasting
- Sees style as a form of self-respect - not self-repair
If you’re drawn to this level of precision and personal alignment, I invite you to
take the first step.
take the first step.
You deserve to feel confident and beautiful in your own skin -
and unlocking your Personal Style Code™
is the perfect place to begin.
and unlocking your Personal Style Code™
is the perfect place to begin.
Book Your Free Discovery Call
This is the beginning of discovering a style that speaks your language -
quietly confident, deeply personal, and unmistakably yours.
quietly confident, deeply personal, and unmistakably yours.
I don’t focus on making clothes look good on you;
I aim to ensure that YOU look exquisite in your clothes.
I aim to ensure that YOU look exquisite in your clothes.
Eva Easton, M. Ed.
Authentic Personal Style, Color, And Image
Coach-Consultant
Creator of the Beauty Code MethodTM
Your Personal Style CodeTM is Step #2 in working towards your authentic Signature style.
Bundle Your Personal Style CodeTM with Your Personal Color CodeTM
and SAVE on Your Personal Beauty CodeTM !
Bundle Your Personal Style CodeTM with Your Personal Color CodeTM
and SAVE on Your Personal Beauty CodeTM !
Reveal your natural beauty with your most flattering colors for clothing, accessories, hair, makeup, and more. Receive expert guidance to create personalized visual harmony and express yourself with intention through color - whether you’re reflecting your mood or shaping how others see you.
Uncover the colors and styles that celebrate your natural beauty and evolving identity. From clothing and hair to makeup and accessories, receive expert guidance to uncover your authentic personal style - so the way you present yourself aligns with who you are, how you feel, and how you want to be seen.
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