Unlock
Your Personal Color CodeTM
Your Personal Color CodeTM
Look beautiful and feel confident - whether you're leading a meeting, stepping into a party, or enjoying a well-deserved date night.
After 40, style isn’t about trends -
it’s about feeling good in your own skin.
it’s about feeling good in your own skin.
You’ve grown, evolved, and earned the right to dress like the woman you truly are. So why does your wardrobe still feel like it belongs to someone else?
If any of the struggles below sound familiar,
you’re not alone:
you’re not alone:
- Color Confusion and Decision Fatigue
- Is your wardrobe filled with similar dull, dark clothes?
- Are you hiding behind black and gray because you're unsure how to wear color with confidence?
- Do shopping trips leave you overwhelmed and unsure which colors actually flatter you?
- Do you second-guess how a color looks on you every time you try something new?
- Are you torn between shades - chili red or cherry red, black or pewter or warm gray - and feel stuck trying to guess what works?
- Are you unsure whether a print feels too bright, loud, or overwhelming - or wish you had a clear sense of how to make it work for you?
- Color Misalignment and Lack of Cohesion
- Do you have items in your closet that don’t seem to match anything else - no matter how many tops or scarves you try to pair them with?
- Are you struggling to mix colors into outfits? Do you wonder, “Will turquoise go with burnt orange? Is violet too bold for light lemon yellow?”
- Do some colors feel too harsh, bright, or loud on you - but you're not sure what the alternative should be?
- Do you feel like the colors in your wardrobe no longer fit the woman you’ve become?
- Identity and Emotional Depth
- Do you feel like your old color preferences no longer reflect who you are now?
- Are you afraid of “doing it wrong” when experimenting with color - so you stick with neutrals out of habit?
- Have you ever avoided buying something you loved… simply because you weren’t sure if the color would work on you?
- Beauty Color Questions (Hair, Makeup)
- Are you struggling to choose a hair color? Golden blonde, deep copper, brown cinnamon - which one lights you up the most?
- Are you unsure which lip color actually works on you - or do they all feel “off”?
- Are you torn between brick red, cherry red, and bold preppy red lipstick - but none feel quite right?
- Color as Expression and Messaging
- Do you ever wonder what certain colors say about you - and worry about sending the wrong message?
- Do you want to appear approachable, warm, and relaxed - but your wardrobe feels cold or too serious?
- Do you want to be seen as elegant and composed at work, but still vibrant and expressive in your personal life?
- Do you wish you could express different sides of your personality - creative, classic, bold, sensual - without looking mismatched or overdone?
- Do you wonder which colors to wear when you want to be perceived as open, relaxed, and friendly?
- What about when you want to look traditional, reliable, and conservative - or express something more quirky, extravagant, or mischievous?
If you’ve ever stared at your closet wishing color could finally feel easy, effortless - even joyful - or felt that twist of frustration in a store, unsure which shade truly flatters you - you’re not alone.
It's not you. You just haven’t been shown how to make color truly yours.
It's not you. You just haven’t been shown how to make color truly yours.
True style is never borrowed - it’s revealed.
At a certain point in life, it’s no longer about chasing fashion trends, following influencers, mimicking street style looks, scrolling Pinterest boards, or measuring yourself against others -
it’s about refinement, authenticity, and ease.
So, ask yourself: Do the colors you wear bring out your best… or has your wardrobe simply come together out of habit?
it’s about refinement, authenticity, and ease.
So, ask yourself: Do the colors you wear bring out your best… or has your wardrobe simply come together out of habit?
The cut might flatter you, the shoes might sparkle - but it’s the color that catches the eye first.
The truth is, each of us was given a unique set of colors by Mother Nature - your hair, eyes, and skin tone. You can’t change those natural features, but you can learn how to use them to your advantage.
The secret? It’s all about understanding how the right colors can instantly elevate your appearance and help you look more radiant.
So, what can the “right” color actually do?
• Make your skin look fresher and more vibrant
• Soften distractions like redness or dark circles
• Bring out your best features - like your eyes - in the most effortless way
Imagine this: someone tells you, “You look amazing today!” Yet the day before - when you put so much effort into your outfit - no one said a word. The difference? The colors. They lit you up.
While we often focus on the cut or fit of clothing, we forget that color makes the first and strongest impression. It doesn’t just affect how you look - it can shape how you feel and how others perceive you.
Before anyone notices your hairstyle or earrings, it’s the colors you wear that speak first - boldly and immediately. That’s why color is the smartest place to start.
The secret? It’s all about understanding how the right colors can instantly elevate your appearance and help you look more radiant.
So, what can the “right” color actually do?
• Make your skin look fresher and more vibrant
• Soften distractions like redness or dark circles
• Bring out your best features - like your eyes - in the most effortless way
Imagine this: someone tells you, “You look amazing today!” Yet the day before - when you put so much effort into your outfit - no one said a word. The difference? The colors. They lit you up.
While we often focus on the cut or fit of clothing, we forget that color makes the first and strongest impression. It doesn’t just affect how you look - it can shape how you feel and how others perceive you.
Before anyone notices your hairstyle or earrings, it’s the colors you wear that speak first - boldly and immediately. That’s why color is the smartest place to start.
And yet… choosing the wrong colors is one of the most common - and costly - style mistakes women make.
Why? Because we usually choose based on:
• What we like
• What feels “safe”
• What someone once said looked good on us
• Or myths we’ve heard for years
You’ve probably heard them:
• “Black always makes you look slimmer.”
• “Everyone looks great in black and white - it’s a classic.”
• “Beige shoes go with everything.”
• “Red and yellow are warm; blue and green are cool.”
• “You can’t wear red and green together.”
• “Blond hair makes you look younger.”
• “You can’t go wrong with black.”
Why? Because we usually choose based on:
• What we like
• What feels “safe”
• What someone once said looked good on us
• Or myths we’ve heard for years
You’ve probably heard them:
• “Black always makes you look slimmer.”
• “Everyone looks great in black and white - it’s a classic.”
• “Beige shoes go with everything.”
• “Red and yellow are warm; blue and green are cool.”
• “You can’t wear red and green together.”
• “Blond hair makes you look younger.”
• “You can’t go wrong with black.”
These are just that - myths. And they can hold you back from discovering what actually works for you.
Sometimes we cling to a color because it feels familiar—or someone complimented us once and we never looked back. But comfort isn’t the same as flattery.
You might buy a dress because it fits beautifully - but if the color leaves you looking washed out or dull, something’s off.
That’s why it’s time to think beyond what you wear - and start focusing on how you wear color. Because...
Sometimes we cling to a color because it feels familiar—or someone complimented us once and we never looked back. But comfort isn’t the same as flattery.
You might buy a dress because it fits beautifully - but if the color leaves you looking washed out or dull, something’s off.
That’s why it’s time to think beyond what you wear - and start focusing on how you wear color. Because...
Color can be your most powerful styling and beauty tool -
once you know how to use it with intention.
once you know how to use it with intention.
Imagine this…
-
Opening your closet and seeing colors that feel like you - not just safe, but expressive, vibrant, and flattering. - Feeling confident walking into a store, knowing exactly which hues belong in your wardrobe - and which to leave behind.
- Wearing rich, radiant shades that light up your face, smooth your skin tone, and make your eyes sparkle - without second-guessing a thing.
- Choosing lipsticks, blush, and even hair color with clarity - because you finally understand what truly enhances your natural coloring.
- Building outfits with ease because everything in your closet just works together - no more mismatched tops, forgotten scarves, or “nothing goes with this” pieces.
- Expressing different parts of yourself through color - elegant at work, relaxed on weekends, bold on date night - without ever looking mismatched or overdone.
- Feeling reconnected to the woman you are now - not the version from ten years ago - and letting your wardrobe reflect your growth, depth, and presence.
- Using color with intention to shape the impression you make - whether you want to come across as creative, reliable, warm, or powerful.
This kind of transformation doesn’t happen through chance - or from another shopping haul. It starts with understanding the unique design of you.
If you’ve ever wished for more ease and confidence in choosing what flatters you - or stood in front of your closet hoping color would finally make sense - then it may be time for a more refined, intentional approach.
Because color shouldn’t be a guessing game. It should be your most powerful tool for effortless beauty and self-expression. It’s time to let color become your ally, not your obstacle.
Introducing The Authentic Beauty Code™ Method: a refined and intelligent framework designed to help you discover your Personal Color Code™ - a visual blueprint rooted in your unique facial features, body structure, and overall aesthetic rhythm and visual harmony - what we call your natural design.
Grounded in the timeless principles of art, design, and self-similarity in nature, this method offers an elevated, thoughtful approach to personal style - not as something to imitate, but something to reveal.
It’s about uncovering what already exists within you - your natural lines, your coloring, your visual presence - and learning how to work with them, not against them.
You may have heard of Seasonal Color Analysis - but the traditional 4- or even 12-season systems don’t fully capture the richness and nuance of the diverse combinations of hair, skin, and eye tones women possess.
That’s why the Authentic Beauty Code™ Method uses a more advanced, nuanced approach: expanding the classic four seasons (Winter, Spring, Summer, Autumn) into 16 detailed color seasons - or colorings.
Each coloring is determined by your primary season and your dominant color characteristic, based on the tones in your skin, eyes, and hair - offering far greater accuracy and refinement.
And here’s the truth: it’s nearly impossible to figure out your true coloring on your own.
It’s about uncovering what already exists within you - your natural lines, your coloring, your visual presence - and learning how to work with them, not against them.
You may have heard of Seasonal Color Analysis - but the traditional 4- or even 12-season systems don’t fully capture the richness and nuance of the diverse combinations of hair, skin, and eye tones women possess.
That’s why the Authentic Beauty Code™ Method uses a more advanced, nuanced approach: expanding the classic four seasons (Winter, Spring, Summer, Autumn) into 16 detailed color seasons - or colorings.
Each coloring is determined by your primary season and your dominant color characteristic, based on the tones in your skin, eyes, and hair - offering far greater accuracy and refinement.
And here’s the truth: it’s nearly impossible to figure out your true coloring on your own.
And even if you’ve had a color analysis before - are you using your palette correctly? Simply owning a palette isn’t enough. Many women assume every shade in it will work equally well - but that’s not how it works.
Within your palette, there are standout shades that can truly light you up. Those are your Personal Key Colors™. Wearing them near your face - or building entire outfits around them - creates harmony, presence, and impact. That’s where the magic happens.
Here’s the truth:
Looking your most radiant isn’t just about knowing your palette - it’s about knowing how to use it. You deserve a color palette that feels like home.
Every woman carries a unique Personal Color Code™, and discovering yours is a path of self-exploration and empowerment.
It gives you the tools to express yourself with clarity, make intentional choices about how you dress, and finally build a wardrobe that feels like it fits you.
Color is like a magic wand. It’s time to learn how to wave it with intention - and let it become your ally, not your obstacle.
Within your palette, there are standout shades that can truly light you up. Those are your Personal Key Colors™. Wearing them near your face - or building entire outfits around them - creates harmony, presence, and impact. That’s where the magic happens.
Here’s the truth:
Looking your most radiant isn’t just about knowing your palette - it’s about knowing how to use it. You deserve a color palette that feels like home.
Every woman carries a unique Personal Color Code™, and discovering yours is a path of self-exploration and empowerment.
It gives you the tools to express yourself with clarity, make intentional choices about how you dress, and finally build a wardrobe that feels like it fits you.
Color is like a magic wand. It’s time to learn how to wave it with intention - and let it become your ally, not your obstacle.
You deserve to feel confident and beautiful in your own skin -
and the right colors are the perfect place to begin.
and the right colors are the perfect place to begin.
When you discover your Personal Color Code™, you’ll get personalized guidance and a beautiful 50+ page Personal Color Lookbook that helps you finally make sense of color - what works, why it works, and
how to wear it with ease. Inside, you’ll find:
how to wear it with ease. Inside, you’ll find:
- Your unique Color Season - based on your natural coloring
- Your Personal Key Colors™ Palette, designed to instantly light up your face
- Your Personal Color Palette for clothing and accessories, designed to flatter your features and bring out your natural radiance
- 9 Color Story Palettes, curated to help you express your desired mood or message - whether soft and romantic or bold and powerful
- A guide to the meaning and mood behind each shade in your palette
- Tips on how to pair colors in your palette so outfits just come together naturally
- Your custom Personal Signature Colors™ Palette, curated to make your eyes sparkle and feel like you
- Common color mistakes to avoid (and how to stop second-guessing every outfit!)
- Your Personal Makeup Color Palette, curated to harmonize with your natural coloring and elevate your beauty with the most flattering shades of lipsticks, blushes, eyeshadows, and more
- Your Personal Hair Color Palette, designed to enhance your natural beauty with your best color options based on your unique coloring
- A guide to your best metals and gemstones for jewelry and accents
- Visual references and examples to support your wardrobe transformation so you can start using your colors right away
- Suggestions for business, casual, and occasion wear in your colors
- And so much more
This is not just a color consultation - it’s a deeply personalized, guided experience.
One that invites you to see yourself through a new lens.
To reconnect with what makes you visually distinct.
To refine your wardrobe with intention and integrity.
There’s no need to fit in when you were made to stand out - gracefully, authentically, and in full alignment with who you are.
Before and After
This experience is for the woman who:
- Values clarity and sophistication over noise and trend-chasing
- Has outgrown generic style advice and is ready for something deeper, more tailored, and lasting
- Sees style as a form of self-respect - not self-repair
If you’re drawn to this level of precision and personal alignment, I invite you to
take the first step.
take the first step.
Book Your Free Discovery Call
This is the beginning of discovering a style that speaks your language -
quietly confident, deeply personal, and unmistakably yours.
quietly confident, deeply personal, and unmistakably yours.
I don’t focus on making clothes look good on you;
I aim to ensure that YOU look exquisite in your clothes.
I aim to ensure that YOU look exquisite in your clothes.
Eva Easton, M. Ed.
Authentic Personal Style, Color, And Image
Coach-Consultant
Creator of the Beauty Code MethodTM
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Discovery consultation
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Your Personal Code CodeTM is Step #1 in working towards your authentic Signature style.
Bundle Your Personal Color CodeTM with Your Personal Style CodeTM
and SAVE on Your Personal Beauty CodeTM !
Bundle Your Personal Color CodeTM with Your Personal Style CodeTM
and SAVE on Your Personal Beauty CodeTM !
- Discover your most flattering styles, silhouettes, hairstyles, accessories, and more to showcase your unique beauty. Receive expert guidance to create personalized visual harmony and express yourself intentionally through style - whether you’re reflecting your mood or shaping how others perceive you.
- Uncover the colors and styles that celebrate your natural beauty and evolving identity. From clothing and hair to makeup and accessories, receive expert guidance to uncover your authentic personal style - so the way you present yourself aligns with who you are, how you feel, and how you want to be seen.
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